PROACTIVE CARTOONING IS A LEARNED DISCIPLINE OVER A PERIOD OF TIME WHERE A CARTOONIST PROMOTES HIS CARTOON SERVICES TO A MULTITUDE OF BUYERS OF CARTOONS
Proactive cartooning requires a self disciplined cartoonist
Proactive cartooning can mean a lot of things. Personally, for myself it would mean drawing up any news ideas I conceive immediately. This way I am not getting frustrated by letting a good cartoon idea or concept slip through my fingers!
I’ve let too many good cartoon gags evaporate by not being proactive and roughing them in and inking the lines over. Proactive cartooning in the old days used to mean continually creating a steady stream of quality single panel gag cartoons and trying to filter them into the system to any and all appropriate magazine and newsletter editors who I think deserved to see and consider them.
Cartoonists need to be self disciplined
I think if a cartoonist can create some heir of self discipline and make certain he or she is being proactive about being a cartoonist and running their cartooning business as just that, a business, then you can consider yourself involved in proactive cartooning!
It also goes without saying that you need to have a cartoon sketch book and continuously sketch in those pages as much as you can. I’ve written other blogs about the importance of a cartoon sketch book or folder of loose pages of cartoons you can look through for inspiration and reference.
Better cartoons are created by cartoonists who are serious
Proactive cartooning also means you need to continually seek out new potential clients who may be interested in your work, cartoon services and cartoons. Mail out promotional brochures whenever you have spare money yo invest in postage and envelopes and / or mailing lists of possible cartoon clientele.
Do not turn down any incoming assignments such as magazine article illustrations or book illustration projects! You need to be able to train yourself to juggle multiple cartoon related jobs and each assignment will eventually become a part of your portfolio and cartooning acumen that will act as a credit in your favor. Think about building up a vast repertoire of cartoon related services that you can add to your portfolio.
This way, when book illustration runs dry or slows to a trickle, you can promote your abilities to the advertising agency market. If the requests from the art directors at ad agencies begins to slow down, you’ll have book illustration projects to fall back on and so forth!
In essence, be proactive! You’ll eventually understand what this means!