CARTOON SYNDICATION INFORMATION ABOUT BIG SYNDICATES AND ONE-MAN SELF SYNDICATION OPERATIONS
Cartoon syndication information about comic strips and cartoons
Cartoon syndication information is provided here from the book Comic (and Column) Professional written by Dave Astor which I’ve highlighted in the last few blog posts I’ve made here on the ToonBlog.
The syndication business back in the 1980’s was very complicated and competitive as one will realize, when reading Dave’s book and I thinks it’s even more so, with less papers around, bidding for the specific rights or exclusive rights to certain comic strips and columns, like back in the old days.
I was self syndicating cartoons back in those days and learned fast at how competitive the business was, even from a small one guy operation like I was handling. Big syndicates could counter any of the small guys such as myself, by offering a multitude of “free” features, to push out the small operator like me, simply because they could actually afford to do so!
Free cartoons are a misnomer – cartoon humor is not free
“Free” sounds cheap,but if you’re a small weekly newspaper, being offered cartoons from a one-man operation (like I was doing with my Great Lakes Features) for say, $7.50 per week, then “free” sounds very inviting….there goes the one-man operation’s money making potential.
So it’s easy to realize what competition is! Of course, from that standpoint, to counteract any competitive offers, you need to cover alot of bases early on, in your syndication attempt. You need to literally bombard the existing market with as many packages of your single offer as possible, in order to get an interest generated.
Self syndicating cartoons requires casting a wide net to advertise with
In a way, you’re casting a wide net, out to as many newspapers as your budget will allow. So that means you need to mail your promotional booklet with samples to every single one of the weekly newspapers in the United States alone….and there are roughly 6,000 newspapers across the U.S. that are in the weekly category alone!